{"id":1064,"date":"2022-05-01T16:23:40","date_gmt":"2022-05-01T16:23:40","guid":{"rendered":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/certificates\/international-certificate-in-marketing"},"modified":"2022-05-01T16:23:47","modified_gmt":"2022-05-01T16:23:47","slug":"international-certificate-in-marketing","status":"publish","type":"page","link":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/certificates\/international-certificate-in-marketing","title":{"rendered":"INTERNATIONAL CERTIFICATE IN MARKETING"},"content":{"rendered":"\n<p>Students will learn how to <strong>develop a marketing strategy for a company or a business venture<\/strong>.\u00a0This program introduces students to understanding:<\/p>\n\n<ul class=\"wp-block-list\"><li>Aspects influencing the consumer\u2019s behavior.<\/li><li>How to launch an effective communications campaign.<\/li><li>How a product should be distributed.<\/li><li>Strategies to consider while commercializing a product.<\/li><\/ul>\n\n<p><strong>PEDAGOGICAL DESIGN<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li>12 CREDITS in total.  <\/li><li>METHODOLOGy: Theory-practice.<\/li><li>3 synchronous hours per week in each course, plus asynchronous assignments, and homework.<\/li><li>Students must pass all 4 courses with a minimum grade of 13, in each course, to receive a certificate.<\/li><\/ul>\n\n<p><em>In addition, students will have access a Knowledge Workshop of Marketing Basics, which will be imparted during the first week of class, for a total of 9 hours in three days.<\/em><\/p>\n\n<p><strong>COURSES<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li>Consumer Behavior (3 credits) <\/li><li>Integrated Marketing Communications (3 credits) <\/li><li>Distribution and Trade Marketing (3 credits)  <\/li><li>Brand and Product Management (3 credits) <\/li><\/ul>\n\n<p>For more information, please contact us at: <a href=\"mailto:internationaloffice@upc.pe\" rel=\"nofollow\" target=\"_blank\">internationaloffice@upc.pe<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Students will learn how to develop a marketing strategy for a company or a business venture.\u00a0This program introduces students to understanding: Aspects influencing the consumer\u2019s behavior. How to launch an effective communications campaign. How a product should be distributed. Strategies to consider while commercializing a product. PEDAGOGICAL DESIGN 12 CREDITS in total. METHODOLOGy: Theory-practice. 3&#8230;&amp;nbsp;&lt;a href=&quot;https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/certificates\/international-certificate-in-marketing&quot;&gt;[Read&amp;nbsp;More]&lt;\/a&gt;<\/p>\n","protected":false},"author":19,"featured_media":793,"parent":690,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-1064","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"entry"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/wp-json\/wp\/v2\/pages\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/wp-json\/wp\/v2\/comments?post=1064"}],"version-history":[{"count":0,"href":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/wp-json\/wp\/v2\/pages\/1064\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/wp-json\/wp\/v2\/pages\/690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/wp-json\/wp\/v2\/media\/793"}],"wp:attachment":[{"href":"https:\/\/upc-internacional-wp-bk.demoavatar.top\/en\/wp-json\/wp\/v2\/media?parent=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}